Internet Marketing Contract - Rocket Marketing Inc. Agreement
This Agreement shall form the Terms of Trade and Legal Contract for the Project.
This contract will be effective whether signed or not upon receipt of initial payment towards the Project.
We'll always do our best to fulfill your needs and meet your expectations, but it's important to have things written down so that we both know what's what, who should do what and when, and what will happen if something goes wrong. In this contract you won't find any complicated legal terms or long passages of unreadable text. We've no desire to trick you into signing something that you might later regret. What we do want is what's best for both parties, now and in the future.
So in short;
You, the client and legal entity for which work will be conducted
Us, Rocket Marketing Inc. of Florida, a legal business incorporated in the state of Delaware (also referred to as Rocket Marketing, "us", "our", "we" and any other first person nouns) for the provision of the Project, defined as products and/or services as agreed and priced in the attached schedule(s)
What do both parties agree to do?
You: You have the authority to enter into this contract on behalf of yourself, your company or your organization. You'll give us everything we need to complete the project as and when and in the format we need it. You'll review our work, provide feedback and approval in a timely manner too. Deadlines work both ways, so you'll also be bound by dates we set together. You also agree to stick to the payment schedule set out at the end of this contract.
Us: We have the experience and ability to do everything we've agreed with you and we'll do it all in a professional and timely manner. We'll endeavor to meet every deadline that's set. We'll also keep everything you give us confidential unless a court gives us a paper that orders us to do the opposite.
Both parties promise that they will not compete with the other party or the Project, through use of any knowledge, asset or otherwise generated or collaborated on in development of the Project.
Getting down to the nitty gritty
We review your current website(s) and make necessary changes to ensure its marketable. This may include but is not limited to:
- Changes and/or additions to your website(s).
- Create and setup a blog if one does not exist.
- Development of lead capture forms.
Search engine optimization
We implement a search engine optimization campaign with a goal of ranking you on the first page of Google for 6 search keyword(s)/phrase(s).
The work-flow of the search optimization will be as follows:
- Research of search keywords/phrases to target
- Analyze your website versus competitors' for keywords/phrases from research
- Decide on which keywords we believe to be the best to target for search engine optimization based on several factors; how realistic it is to rank for that keyword/phrase, whether that keyword/phrase will actually further your business, and other related factors. It is up to our discretion to determine what keywords/phrases to use or not use, but the keywords will have at least 120 average monthly searches as reported in the Google Keyword Planner.
- Optimize the website to rank high for chosen keywords/phrases. Optimization will consist of at least the following but not limited to optimizing: title tags, meta tags, page text, image alt tags, internal linking, keywords in page text, robots.txt file, sitemap.xml file. It is up to us to determine what we believe to be the best areas to optimize taking into account time, feasibility, resources, and effectiveness.
- Build quality links to the website and remove or make less harmful non-optimal links already pointing to the website.
- Review and maintenance as seen fit by us.
Development and implementation of a strategy for social media. We create and manage custom fan pages/accounts for Facebook and Twitter. At our discretion we may also work with your company on LinkedIn, Google+, Pinterest, Instagram, and other social media websites.
We will define what online advertisements should be implemented. Create and manage those ads through online campaigns. Design, develop and set up any landing pages for the ads - as deemed necessary by Rocket Marketing. We will set the budget for advertising costs, unless other wise predefined in this agreement. If you want of an ad spend beyond the set budget, then you will pay for it's additional costs, plus an additional fee for managing and implementing those ads.
We will set-up our email marketing software for you. As well as create and manage an email campaign. Since this campaign does incur a cost to run, we set a budget for email marketing. That budget includes the cost of sending 10,000 emails per month. You can go above the budget if you wish, but you will be responsible for any costs related to that, including any additional time for managing and implementation.
PR and online reputation management
We will develop and manage an online PR strategy, which (if you have a local business) includes improving your online business reviews. We'll also create and publish online press releases at our discretion, and monitor and manage your online reputation.
Part of providing a successful marketing campaign is to be able to analysis what actions are successful and what are not. To do that and to keep track of the leads we are sending you, we place a special phone number(s) on your website(s) that allows us to track the number of inbound calls. These statistics will be made available to you in our weekly stats report. Additionally, all calls will be recorded and you'll be given a login to listen to the recordings. The recordings both help us better identify if the call was a lead or not, and to help improve your selling/closing techniques.
Overall campaign stats and tracking
We track visitors to your website, phone calls from online marketing efforts, number of leads generated each week, relavant social media stats, weekly search engine rankings for targeted keywords/phrases, and a few other key statistics. Each week we send out a report that contains those statistical details from the previous week.
Other work not specified
We're not responsible for any other work not specifically specified within this document. If you'd like us to do any additional work we can provide a separate estimate for that.
Costs otherwise not specifically stated
Any additional costs for marketing, promotion, PR, running your website(s), hosting of your website, or operating your company are your responsibility. is under no obligation to pay for any services or products unless specifically stated in this document.
Graphics, text and other materials
We may request graphics, photos, text and other materials from you to perform our duties on this project. Should you be unwilling or unable to provide any required materials, we are not liable for the effects this creates on the overall performance of the project and are not responsible for any additional costs incurred due to this. In some cases we may charge you an additional cost to acquire or create these needed materials.
We can't guarantee that our work will be error-free. So, we can't be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you've advised us of them. Schedules take precedence over the main contract where the two differ. This Agreement with included Schedule(s) is the whole of the Agreement between the Parties. Finally, if any provision of this contract is unlawful, void, or for any reason unenforceable under law, then that provision shall be deemed severable from this contract and shall not affect the validity and enforceability of any remaining provisions.
Authority of representation
You grant us the right and authority to represent you as we see fit to perform the duties of this project. Additionally, in order to perform our duties, we may require you to provide us with user account information, logins, other details and to contact third parties to confirm our right and authority to represent you.
You guarantee that all elements of text, images or other artwork you provide are either owned by your good selves, or that you have permission to use them.
We love to show off our work and share what we've learned with other people, so we reserve the right, with your permission, to display and link to your project for the purposes of display works and testimonials about the Project.
Each party brings intellectual property to the Project (Background Intellectual Property) and each party retains ownership of their respective intellectual property. You exclusively license your Background Intellectual Property to Us for the development of the Project and We exclusively license our Background Intellectual Property to You for the purposes of the Project and for the life of the Project.
Each party will contribute to the creation of a new intellectual property during the Project (Project Intellectual Property). You own all of the Project Intellectual Property.
This contract is good for one month and automatically renews at the end of each month on the same day of the month the contact was initially entered upon (if that falls upon a day that doesn't exist for that month, then the previous day of the month is used). This month to month agreement continues until service is terminated as outlined in the "Cancellation policy". Upon cancellation, payments must follow all agreements outlined in this contract.
If the Client wishes to cancel this service, then the Client must send and have the Company receive in writing an official notice of cancellation at least one (1) billing cycle prior to requested service termination. Cancellation notices received after such time will result in the service being billed for the next billing cycle. The Company has the right to terminate service at any time for any reason. Any remaining balance is immediately due upon cancellation.
Since we provide a service, there are no refunds. Once you've entered into this agreement you are required to pay each billing cycle's payment on it's due date. You are required to pay all costs (including any additional costs) from the start date of service to the final date of service.
Changes to this agreement
Should we need to make changes to this agreement they will come as written amendments created by us and sent to you either by physical mail or electronically. You have the right to review these changes to our agreement. If you object to the agreement you must reply back in writing and have it received by us within seven days after delivery of the amendment. If you chose to object to or not be in agreement with the amendment, you can during that seven day period cancel this contract and follow the cancellation policies as outlined in this document. After seven days of delivery of the amendment, if we have not received a written statement of disagreement on the amendment, the amendment at that time (midnight at the end of the 7 days) will be in full effect and assumed under agreement with both parties. At that time, the amendment will have the same effectiveness as if it was part of this original document as detailed in the amendment.
We're sure you understand how important it is as a small business that you pay the invoices that we send you promptly. To make that easier, we require your credit card information to remain on file with us so that it may automatically charge your card at each billing cycle. But don't worry, we comply with strict security requirements for credit cards and only store your information with our PCI compliant payment merchant. We do not store or retain your card information on site.
In the event your Project(s) or Service(s) is or are put on client hold for more than two weeks, it will be considered inactive and billed for work completed.
Balance is required to be paid in full prior to release of access to any logins or files related to the project.
This project and service will stop immediately if payment is not collected (for whatever reason) in full by midnight (EST) of the day of the month the payment is scheduled to be charged to your credit card. In which situation payment is due in full immediately and the project/service will not resume until full payment is collected. We are not responsible for any harm done as a result of the project/service stopped due to non-payment. During the time of non-payment any additional payments incurred are due as outlined in this agreement. Should these additional payments also become unpaid those are added to the total due immediately.
As you may realize the price of doing business and goods may increase over time, therefore our costs of doing business may increase and result in an increase of our pricing for this and other projects/services. But since this project/service is based on recurring billing cycle, we will notify you of any price changes at least one week prior to your next scheduled payment.
But where's all the horrible small print?
Just like a parking ticket, you can't transfer this contract to anyone else without our permission. This contract stays in place and is renewed as stated within the contract. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.
Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of the state of Florida, USA.
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