Definition of a Facebook Like
To do this one clicks a Facebook button on the company page or under the content on Facebook. You can also add the Facebook button to your website to collect likes from people visiting your website.
By clicking the like button you are making a connection with that company. From then on you may see stories show up on your Facebook account from a Facebook page you make have liked. You may also see content from your friend's likes.
You can also unlike a page or content which you have previously liked. More info on Facebook like can be found in Facebook's help section.
In our marketing stats email the Facebook likes are the total number of likes received by your company Facebook page to date. This includes likes you received this week and weeks past.
Here is an example of a Facebook like button.