Determine Your Target Audience
Use the following tool to determine your marketing campaign's target audience. This tool was build by Rocket Marketing Inc. and is free to use. The tool is based on an idea from Hadar Elad owner at Success (a business consulting company).
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Step 1 1 of 3
Enter the names of the different target audiences you have.
Example: mom & pop shops, big companies, etc...
Step 2 2 of 3
Under each column select the approximate importance level corresponding to that row's target audience.
|Target Audience||Profit||Time to Close||Effort to Close||Competition||Size of Audience|
Step 3 3 of 3
Select the importance of each column header in relation to your target audiences.
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Your results are below. The audience you should target is the one with the highest percentage. Depending on your precentages below, you may also find other audiences as possiable targets for a different marketing campaign.